The Edison Soda Company is a fictional vintage-inspired brand created as part of a world-building project tied to the story universe of Black Sheep. Set in an alternate 1950s, the company blends nostalgic Americana aesthetics with original lore, serving as a backdrop for mystery, danger, and cultural commentary. The brand features a lineup of uniquely named sodas—like Cherry Spark, Citrus Current, and Blueberry Surge—that tie into character arcs and hidden plot threads within the story. Edison Soda’s visual identity includes retro signage, circular logos, and stylized merchandise such as shirts, posters, and mock advertisements. The project serves as both a narrative device and a creative platform for immersive storytelling, visual branding, and audience engagement across digital and physical formats.

Year
Present

“Sips That Spark Memories”

Established in 1910 - Detroit, Michigan , USA

Edison Soda Company

Overview

Edison Soda Co. is a fictional soda brand created as an extension of the Black Sheep universe, a graphic novel set in a surreal, emotionally rich reimagining of 1950s America. The soda company functions not only as a nostalgic symbol of the time, but also as a plot device tied to key events in the story’s eerie alternate world. With rich vintage aesthetics and subtly haunting undertones, Edison Soda Co. bridges storytelling, branding, and visual art.

This project seeks to bring the company to life through thoughtful design, immersive world-building, and merchandise that blurs the line between fiction and reality.

Objectives

Develop a visual identity that reflects mid-century soda culture.
Create merchandise that resonates with modern audiences while staying true to the era.
Introduce fictional flavors like Cherry Spark, Citrus Current, and Blueberry Surge.
Weave story elements into the design to support the overarching Black Sheep narrative.

World-Building: Expand the Black Sheep universe by giving Edison Soda Co. its own identity, history, and place in the story’s world.
Merchandising: Design compelling, collectible merchandise that pays homage to classic soda brands while infusing a sense of suspense and charm.
Audience Engagement: Invite readers and consumers to interact with the brand as if it were real, encouraging emotional and nostalgic connections.
Story Integration: Seamlessly incorporate the brand into narrative moments of Black Sheep, particularly the soda factory scenes that involve paranormal elements and suspense.

Target Audience

Fans of retro aesthetics, indie storytelling, and immersive fictional worlds—especially readers and collectors drawn to nostalgic design and hidden lore.

Deliverables

Brand Identity: Logo (stamp style), slogan (“Sips That Spark Memories”), vintage typography, color palette, and visual motifs (glass bottles, fizz bursts, cherries).
T-Shirt Designs: Front and back designs featuring logo, fictional soda flavors, and slogans.
Packaging Concepts: Bottle labels, crate tags, and promotional posters designed in a 1950s style.
Instagram-Ready Content: Illustrated mockups, speed-paint videos, and teaser graphics for story-driven marketing.
Story Assets: In-world documents, ads, or factory signage that appear within the graphic novel.

Tone & Style

Nostalgic, mysterious, surreal, and charming.

Edison Soda Co. is designed to feel like a rediscovered relic from a world that nearly was—refined yet weathered, nostalgic yet strange. It balances familiarity with mystery, inviting viewers into a story rich with warmth, wonder, and a touch of the uncanny.

Timeline of Project

Week 1–2: Brand exploration and sketches
Week 3–4: Logo and flavor label development
Week 5–6: Merch design and mockups
Week 7: Story integration and visual marketing assets
Week 8: Launch content creation and social rollout

Flavor Line-Up

Cherry Spark

Pop the cap and ignite your senses—Cherry Spark is a bold burst of ripe cherries with a hint of cola nostalgia. With each sip, the fizz dances on your tongue like a swing band on a Saturday night. Sweet, sultry, and just a little rebellious, this classic flavor channels the heat of young love and jukebox dreams.

Classic Lime

Cool, crisp, and irresistibly zesty, Classic Lime is Edison Soda Co.’s ode to simplicity done right. With a smooth citrus snap and just the right amount of tart, it refreshes like a breeze through a summer screen door. Pairs well with jazz records, vintage daydreams, and long drives that lead nowhere.

Citrus Current

Electric and exhilarating, Citrus Current pulses with bright notes of orange, lemon, and grapefruit, delivering a sparkling jolt that tingles your taste buds. It’s bold but balanced—a citrus medley that surges like static in the air before a storm. Whether you’re dancing in the kitchen or cruising at golden hour, this flavor keeps the energy flowing.

Blueberry Surge

Juicy, smooth, and just mysterious enough, Blueberry Surge floods your palate with deep berry richness and a sparkling finish. Think blueberry pie cooling on a windowsill, remixed with a burst of soda shop magic. It’s the flavor of a secret rendezvous, bottled.

Merchandise

Our Mission

Step into a world where vintage charm meets eerie nostalgia. Edison Soda Co. merchandise captures the spirit of a forgotten era with a twist—offering everything from soft graphic T-shirts and collectible buttons to retro-style stickers and glass soda bottles that look like they’ve survived the test of time. Each item is infused with mid-century flair and a hint of mystery, designed to feel like a relic from an alternate 1950s. Whether you’re a fan of the graphic novel Black Sheep or simply drawn to unique, story-rich designs, Edison merch invites you to wear the brand and sip the strange.